Part 2 — Positioning and MessagingPart 2 — Positioning and MessagingCopy pagePart 2 — Positioning and Messaging How to talk about your product so people actually get it — and want it. Sections 2.1 What Positioning Is 2.2 Positioning Statement 2.3 So What Drill 2.4 Anti Positioning Mistakes 2.5 Landing Page Anatomy 2.6 Messaging Consistency Last updated on April 12, 20261.9 Build Or Dont2.1 What Positioning Is